In this course, students will explore techniques and strategies of social media marketing and public relations that can be used to promote a company, an individual, or a product. Through case studies and exercises students will learn how to identify business objectives and how a marketing campaign is created. Students will learn to reach an audience through an integrated marketing approach that uses social media, online video, podcasts, mobile apps, blogs, news releases, viral marketing, marketing, print, and other current tools and channels. Career pathways will be identified and explored.
COURSE GOALS/LEARNING OUTCOMES:
Upon successful completion of this course, the student will be able to:
Define a business objective
Identify appropriate social media methods and tools for the business objective
Create a social media strategic plan that supports the business objective
Create timely, relevant social media content that engages target audiences with the marketing message
Use social media listening tools and analytics to assess marketing strategies
Analyze the effectiveness of solutions of your work and present findings professionally
Communicate ideas constructively during class critique
Research job opportunities in the field of social media marketing
COURSE GOALS/LEARNING OUTCOMES:
Upon successful completion of this course, the student will be able to:
Define a business objective
Identify appropriate social media methods and tools for the business objective
Create a social media strategic plan that supports the business objective
Create timely, relevant social media content that engages target audiences with the marketing message
Use social media listening tools and analytics to assess marketing strategies
Analyze the effectiveness of solutions of your work and present findings professionally
Communicate ideas constructively during class critique
Research job opportunities in the field of social media marketing
- Teacher: Beth Foster