Academic Innovation & Distance Education

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In this course, students will explore techniques and strategies of social media marketing and public relations that can be used to promote a company, an individual, or a product. Through case studies and exercises students will learn how to identify business objectives and how a marketing campaign is created. Students will learn to reach an audience through an integrated marketing approach that uses social media, online video, podcasts, mobile apps, blogs, news releases, viral marketing, marketing, print, and other current tools and channels. Career pathways will be identified and explored.

COURSE GOALS/LEARNING OUTCOMES:
Upon successful completion of this course, the student will be able to:
Define a business objective
Identify appropriate social media methods and tools for the business objective
Create a social media strategic plan that supports the business objective
Create timely, relevant social media content that engages target audiences with the marketing message
Use social media listening tools and analytics to assess marketing strategies
Analyze the effectiveness of solutions of your work and present findings professionally
Communicate ideas constructively during class critique
Research job opportunities in the field of social media marketing

In this course students will continue to build on typographic foundation principles, strengthening their skills though projects of moderate complexity. Projects involve information design and design of long-form content for print and digital books, magazines and other publication formats. Students will learn to develop consistent type and navigation systems, and explore the relationship between type and image. There will be an emphasis on the design process from sketch, revision and final presentation.

Prerequisites: Grade of C or better in VMA132 Typography I – Must be completed prior to this course.

COURSE GOALS / LEARNING OUTCOMES
By participating in discussions, critiques, research, handing in work on deadline and making revisions in response to critique, students will be able to:

1. Use a vocabulary of typographic form to satisfy project objectives of moderate complexity.
2. Identify how design choices satisfy the objectives of a design problem.
3. Recognize the effects of design choices on the legibility, hierarchy of information, and message.
4. Iterate design solutions in response to feedback and analysis.
5. Apply industry standard practices for long-form typesetting and layout in digital and print.
6. Identify typographic style, historical and contemporary design.
7. Combine type families, color, and images to create unified design.
8. Synthesize the language of various visual cultures into new work.
9. Effectively communicate the effects of design choices through class critique.
10. Practice work-place behaviors that support productivity and collaboration.
11. Create portfolio work that represents your skills and knowledge for transfer, internship & employment.

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 COURSE DESCRIPTION

This course covers the medical environment and staff, patient and staff scheduling, medical documents and computerized medical applications, professional activities and travel arrangements for medical staff, health insurance and HIPAA standards, and ICD and CPT coding. Students use a computerized patient accounting software application to enter patient information, diagnostic and procedure codes, schedule and revise patient and staff appointments, process insurance claims, enter financial transactions, and generate financial reports.

Prerequisite: Keyboarding: Document Generation (OIM101).