Academic Innovation & Distance Education

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In this course students will continue to build on typographic foundation principles, strengthening their skills though projects of moderate complexity. Projects involve information design and design of long-form content for print and digital books, magazines and other publication formats. Students will learn to develop consistent type and navigation systems, and explore the relationship between type and image. There will be an emphasis on the design process from sketch, revision and final presentation.

Prerequisites: Grade of C or better in VMA132 Typography I – Must be completed prior to this course.

COURSE GOALS / LEARNING OUTCOMES
By participating in discussions, critiques, research, handing in work on deadline and making revisions in response to critique, students will be able to:

1. Use a vocabulary of typographic form to satisfy project objectives of moderate complexity.
2. Identify how design choices satisfy the objectives of a design problem.
3. Recognize the effects of design choices on the legibility, hierarchy of information, and message.
4. Iterate design solutions in response to feedback and analysis.
5. Apply industry standard practices for long-form typesetting and layout in digital and print.
6. Identify typographic style, historical and contemporary design.
7. Combine type families, color, and images to create unified design.
8. Synthesize the language of various visual cultures into new work.
9. Effectively communicate the effects of design choices through class critique.
10. Practice work-place behaviors that support productivity and collaboration.
11. Create portfolio work that represents your skills and knowledge for transfer, internship & employment.